A good happy hour offer is one that attracts customers, provides value for their money, and creates a positive and enjoyable experience. The After5Specials app is designed to make it easier to find those great specials that lead to enjoyable experiences. Here are some elements that are commonly considered as part of a good happy hour offer:

1. Discounted Drinks:
   • Happy hour often includes discounted prices on a variety of drinks, including alcoholic beverages and non-alcoholic options.
   • Stay away from offers like ($1 off all drinks, or Bar Only) - It's just not that special
   • Look for specials are truly special like (Half Priced Appetizers or 2 for 1 burgers, or special combinations)
2. Specialty Cocktails:
   • Offering unique or signature cocktails at a reduced price can be an attractive feature during happy hour.
3. Extended Hours:
   • Extending the duration of happy hour beyond the standard one hour can encourage more patrons to take advantage of the special offers. Some places have a single day that is an all night happy hour.
4. Appetizer Specials:
   • Combining discounted drinks with appetizer specials can create a well-rounded happy hour experience. Many patrons enjoy pairing drinks with affordable and shareable snacks.
5. Daily Specials:
   • Varying the happy hour specials on different days of the week can keep things interesting and encourage repeat business. After5Specials provides restaurants the flexibility to offer different specials for different days of the week
6. Discounted Draft Beers:
   • Offering reduced prices on draft beers is a common and popular happy hour promotion.
   • Since Craft Beers are a happening trend look for specials for these craft beers as well
7. Wine Specials:
   • Providing discounts on glasses or bottles of wine can appeal to wine enthusiasts looking for a good deal.
8. Combo Deals:
   • Combining a drink with a small appetizer or snack at a bundled price can be an attractive option for customers.
9. Themed Happy Hours:
   • Introducing themed happy hours, such as "Taco Tuesday" or "Wine Wednesday," can add an element of excitement and anticipation.
10. Live Entertainment:
    • Incorporating live music, DJs, or other forms of entertainment during happy hour can enhance the overall experience and draw in more patrons.
11. Outdoor Seating Specials:
    • If the venue has outdoor seating, offering happy hour specials in these areas can be an additional draw, especially in favorable weather conditions.
12. Social Media Promotions:
    • Promoting happy hour specials on social media platforms can help reach a broader audience and keep patrons informed about ongoing offers.
13. Discounted Non-Alcoholic Beverages:
    • Including options for customers who don't consume alcohol by offering discounted prices on non-alcoholic beverages.
14. Membership or Loyalty Programs:
    • Implementing a loyalty program where customers can earn rewards or discounts during happy hour can encourage repeat visits.
15. Clear Marketing:
    • Clearly communicating the happy hour offers through signage, menus, and online platforms (like After5Specials) is essential for attracting and informing customers.

Ultimately, a successful happy hour offer depends on understanding the preferences of the target audience and creating an enticing experience that encourages patrons to visit regularly. It's important for the promotion to align with the overall atmosphere and theme of the establishment.

After5 Specials has programs to assist restaurants in the areas of improved customer service and increased profitability, without raising prices. If you know a restaurant that needs more customers or could you a hand on improving their service, send us an email.