What is After5Specials.com?
A simpler low cost way to advertise and promote your specialties, whether it is dinner/food specials, your unique way of preparing food, drink specials, happy hour specials or entertainment. Our patented technology allows you to post weekly recurring specials as well as nightly dinner specials, updating daily, if needed. As users create profiles and indicate they want to be notified about some local specials, when a restaurant posts specials that meet users profiles, they are notified via text or email. Restaurants can also see the aggregate data of what users in their area are looking for.
Why do restaurants need After5Specials.com?
Restaurants have a number of challenges when trying to attract new customers. Options include:
- Newspaper and Magazine Advertising
- Radio Advertising
- Coupon mailers
- Online advertising with Facebook and Twitter and other social media
- Online advertising with Yelp, OpenTable, GrubHub etc.
- Word of mouth and local promotions
The first 3 items are targeting the local market and may not reach a large portion of the population, especially those that get their information from online resources.
Facebook and twitter methods are good, but only reach the users that have already identified your restaurant as a good place to follow, but it does not reach beyond your followers.
Online services like Yelp, OpenTable and GrubHub are expensive forms of advertising and only provide a listing of restaurants by category and do not provide any way for the restaurant to experiment with daily specials to see which elicit better responses, nor do they accommodate any entertainment or special offerings.
After5 Specials addresses the immediate needs of users that are not necessarily locals, those that are familiar with using their phone for everything and want an easy way to find the best specials in a particular area.
How does it work?
Restaurants can register at
After5Specials.com/Signup to get a username and password. This allows them to set up their profile, define the recurring weekly specials and have access to update thier specials as often as they want.
How do we know if it is working?
After5 Specials includes links to the restaurant website, directions, phone, email and all social media links, but most users will simply read the listing of specials for a day for a region. Monthly, After5Specials makes statistics available to registered restaurants so they can see the activity by area by day.
Restaurants can create an online coupon that has the After5Specials logo and the restaurant logo, which is one way to track the customers coming from After5Specials. After5Specials is currently developing a new loyalty program to allow a better connection between potential customers and restaurants. Stay tuned for that!